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Ten Beliefs and Assumptions that Can Get Small Business Owners in Trouble
June 27 at 6:00 pm - 8:00 pmFree!
Many small business owners commit “unforced errors” in the operation, development and promotion of their business. In this workshop, Alan will examine these 10 Beliefs and Assumptions, and how you can avoid committing them. How many are YOU guilty of? Alan will be providing valuable written take-away material at the end of the program.
- To build my brand, I should just add more products or services.
- Once it’s written, I can use the same ads for all my target markets.
- Pitching is easy – I just tell them about everything I sell or do.
- Business plans are only really useful when you want to borrow money.
- To get to the next level, I should copy the largest company in my industry.
- As long as my sales are up, I don’t have to worry about cash flow.
- If I want to beat the competition, I should just lower my prices below theirs.
- Business Forecasting is like trying to predict the weather; it’s not worth it.
- The best way to lose control of my business is to delegate.
- To prove I’m serious, I must constantly grow my business.
Come listen to these myths get debunked!
About Alan Siege:
Alan Siege has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College. He has led business workshops through the Brooklyn and Manhattan Chambers of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library. He is a Facilitator in the FastTrac Program, administered by the Department of Small Business Services, and an Adjunct Professor in business in the School of Professional Studies at New York University. In addition, he is the Principal of Small Business Management Consulting – a business consulting company – and has been assisting small businesses for over 20 years become more profitable by improving the way they tell their business story. His comments on marketing and branding have been featured in Crain’s New York, NY Newsday, The Daily News, The New York Enterprise Report and Good Housekeeping.