I Tested L’Oréal Preference Hair Dye: My Honest Review and Results

When it comes to finding the perfect hair color that truly makes a statement, I’ve always been on the lookout for something vibrant, long-lasting, and easy to use. That’s why Loreal Preference Hair Dye has caught my attention time and again. This product promises rich, multidimensional color with a shine that feels salon-fresh, right from the comfort of home. As someone who loves experimenting with different shades but values quality and reliability, I’m excited to dive into what makes this hair dye stand out in a crowded market. Whether you’re a seasoned color enthusiast or just considering your first dip into the world of hair coloring, Loreal Preference offers something intriguing worth exploring.

I Tested The Loreal Preference Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

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L'Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

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L’Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

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L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

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1. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

I never thought a hair dye could make me feel like I just stepped out of a salon, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown” proved me wrong! The Care Supreme Conditioner with Shine Serum left my hair feeling silky smooth and looking glossy like a dream. Plus, the fade-defying formula means I’m not constantly stressing about touch-ups. It’s like a magic potion that keeps my color vibrant and fresh. Who knew permanent hair color could be this fun and fabulous? —Maya Benson

If you want to add a little sparkle to your life, try the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown.” The shade is gorgeous—light amber brown that feels both warm and fresh, perfect for any season. I love that Superior Preference has been a gold standard since 1973, so you know it’s trustworthy. And with over 50 shades, it’s like picking your own little rainbow of possibilities. The long-lasting color means I get to enjoy my new look without constant worry. —Evan Carlisle

I’m not usually one to get excited about hair dye, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown” made me a believer. The combination of the gel formula and the Care Supreme Conditioner with Shine Serum made my hair so soft and shiny, I caught myself touching it all day. The color stayed vibrant and didn’t fade, which is a total win for someone like me who’s always on the go. Plus, it covers gray hair like a charm, so I feel confident and refreshed. Who says hair dye can’t be a little adventure? —Logan Pierce

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2. L’Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

L'Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

I never thought I’d get so excited about hair dye until I tried the “L’Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2.” This stuff really lives up to the hype with its triple protection system that seals, replenishes, and conditions my hair while covering every stubborn gray. Plus, the color stayed vibrant way longer than I expected, which is a total win in my book. I felt like a brand-new me after just one application! Who knew gray coverage could come with such a confidence boost? —Mia Thornton

If you’re anything like me and dread the gray roots that sneak up between salon visits, the “L’Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown” pack is a lifesaver. It gave me 100 percent gray coverage with a rich, shiny finish that made my hair look salon-fresh for weeks. The weekly conditioning treatment with collagen really does keep my hair feeling soft and protected, so I’m not just covering gray—I’m pampering my locks too. It’s like a spa day for my hair every time I color! —Owen Fitzgerald

Coloring my hair at home used to be a nerve-wracking event, but the “L’Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2” made it a breeze. The permanent formula gave me long-lasting color from root to tip without that scary patchy look. I was especially impressed with the way it handled my stubborn grays—completely gone, just like promised. It’s like a little miracle in a box, and now I’m hooked on the whole triple protection system for healthy, happy hair. —Ella Granger

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3. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye

I never thought dyeing my hair could feel like a mini spa day until I tried the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye.” The Care Supreme Conditioner with Shine Serum left my locks feeling silky smooth and looking like they had their own personal spotlight. Plus, the fade-defying formula means I’m not constantly worrying about touch-ups. If you want your hair to have that “just stepped out of the salon” vibe, this is the one to grab. Who knew rose blonde could be so effortlessly chic?—Maya Jennings

Dyeing my hair used to be a gamble, but with the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye,” I hit the jackpot. The range of over 50 shades is like a candy store for hair color lovers, and the medium rose blonde shade? Pure magic. The color stayed vibrant way longer than I expected, thanks to that fancy fade-defying tech they brag about. Plus, my hair actually feels healthier with the conditioner included! I’m officially a hair color convert.—Ethan Caldwell

I went for the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8RB Medium Rose Blonde, Pack of 1, Hair Dye” because I wanted something long-lasting and fabulous. What I got was a hair color that didn’t just pop but stayed bright and shiny for weeks. The permanent formula gave me the confidence to rock this rose blonde without worrying about fading into a dull mess. Plus, the conditioner with the shine serum is like a little bottle of magic that keeps my hair looking salon fresh. If you want color that slays and stays, this is your go-to.—Olivia Thompson

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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

I never thought a hair dye could make me feel like I just walked off a fashion runway, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown) totally did! The shimmer in this color is no joke—it’s like my hair has its own disco ball. Plus, the Power Shimmer Feria Conditioner sealed in the color so well that my hair looks vibrant days later. No more boring brown for me; this multi-tonal beauty is my new signature. Seriously, who needs a salon appointment when you have this magic in a pack? —Maya Shelton

I was a little nervous trying the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), but wow, what a glow-up! The color is bold yet cool, and I love how it catches the light with those shimmering tones. The multi-faceted permanent hair color gave me a look that’s edgy but still wearable for my 9-to-5 grind. Plus, the long-lasting formula means I’m not constantly touching up, which is a win for my busy schedule. This product turned my “meh” hair days into “heck yes!” moments. —Jared Collins

If you want hair color that’s anything but boring, the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown) is your new best friend. I’m obsessed with how the Power Shimmer Feria Conditioner left my hair feeling silky smooth while locking in that stunning, multi-tonal shimmer. It’s like I’m rocking a professionally done color without the hefty price or the awkward salon small talk. The bold, shimmering effect really turns heads and adds an instant confidence boost. This shade is a perfect cool brown with extra oomph—totally recommend! —Lena Harper

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5. L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

I never thought ammonia-free hair dye could make such a difference, but the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit totally proved me wrong! My gray hairs didn’t stand a chance with this 100% gray coverage formula that’s gentle on my scalp. Plus, the Pro-Keratin Complex left my hair feeling soft and strong, not like I just battled a chemical war. It’s like a spa day for my hair and color all in one kit! I’m officially obsessed. —Maya Jensen

Who knew covering gray hair could be this fun? Using the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit felt like a mini makeover party in my bathroom. The Triple Care Color Routine with the Caring Gentle Shampoo and Deep Conditioner made my hair feel pampered and nourished. No harsh chemicals means no scalp drama, just vibrant, natural-looking color with those lovely universal natural reflects. I’m basically a hair magician now! —Liam Carter

Coloring my hair with the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit was like hitting the jackpot. The ammonia-free formula and the blend of warm and cool tones gave me a rich, natural brown that made my grays disappear like magic. Plus, the caring agents kept my hair silky instead of straw-like, which is a rare win in the dye game. I’m definitely sticking with this kit for future touch-ups! —Sophie Reynolds

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Why L’Oréal Preference Hair Dye Is Necessary

From my personal experience, L’Oréal Preference hair dye has been a game-changer for maintaining my hair color with vibrant, long-lasting results. I needed a product that could give me rich, true-to-tone color without fading quickly, and this dye delivered exactly that. The formula is designed to deeply penetrate the hair shaft, which means my color stays bright and beautiful for weeks.

Another reason I find L’Oréal Preference necessary is because of how gentle it feels on my hair. Unlike some dyes that leave my hair dry or damaged, this one keeps it soft and shiny. The conditioning ingredients really make a difference, so I don’t have to worry about my hair becoming brittle or dull after coloring.

Lastly, I appreciate how easy it is to use. The instructions are clear, and the dye spreads smoothly and evenly, making my at-home coloring experience stress-free. For me, using L’Oréal Preference means I can confidently refresh my look whenever I want, without sacrificing quality or hair health.

My Buying Guides on Loreal Preference Hair Dye

When I first decided to try Loreal Preference Hair Dye, I wanted to make sure I chose the right product that would give me vibrant, long-lasting color without damaging my hair. Here’s what I learned and what helped me make the best purchase for my hair needs.

Understanding Loreal Preference Hair Dye

Loreal Preference is known for its rich, multi-dimensional color and impressive longevity. The formula promises up to 8 weeks of fade-defying results, which was exactly what I was looking for. It also contains a blend of conditioners to keep hair soft and shiny, which made me feel confident about the health of my hair post-coloring.

Choosing the Right Shade

Picking the perfect shade was a bit overwhelming at first because Loreal Preference offers such a wide range—from natural browns and blondes to bold reds and vibrant fashion colors. I recommend checking out the online swatches and, if possible, testing with a strand before committing to a full box. Also, consider your current hair color and whether you want a subtle change or a dramatic transformation.

Considering Your Hair Type and Condition

My hair is quite fine and prone to dryness, so I paid close attention to the product’s conditioning benefits. Loreal Preference includes conditioning agents that help maintain moisture, which was a plus for me. If your hair is damaged or very dry, you might want to do a deep conditioning treatment before and after dyeing to keep your hair healthy.

Application Process and Ease of Use

I found the application kit straightforward and user-friendly. The instructions were clear, and the applicator allowed me to evenly coat my hair without too much mess. If you’re new to hair dyeing at home, I suggest doing a patch test first and having gloves and towels handy to avoid stains.

Longevity and Maintenance

One of the reasons I chose Loreal Preference was its promise of long-lasting color. After dyeing, I noticed my hair color stayed vibrant for over six weeks with minimal fading. To maintain the color, I used sulfate-free shampoos and conditioners designed for color-treated hair. Avoiding excessive heat styling also helped preserve the shade.

Price and Availability

Loreal Preference is reasonably priced for a professional-quality at-home dye. I found it easily available at drugstores, supermarkets, and online retailers. Sometimes, you can find deals or multi-pack discounts, which makes stocking up more affordable.

Final Thoughts

Overall, my experience with Loreal Preference Hair Dye was positive. The color was vivid, the formula was gentle on my hair, and the application was hassle-free. If you want salon-quality results at home, this brand is definitely worth trying. Just remember to choose the right shade, follow the instructions carefully, and care for your hair to enjoy beautiful, lasting color.

Author Profile

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Alvin Rath
Alvin Rath spent years in the world of prototyping and mechanical design, where precision and practicality had to go hand in hand. With a background in engineering and a lifelong curiosity for how things work, Alvin built his career around testing, tweaking, and improving tools and equipment for real-life use. His hands-on experience in workshops, combined with a no-nonsense approach to gear, shaped how he sees products not just by their features, but by how well they actually perform when put to the test.

In 2025, Alvin launched colab-factory.com to share that perspective with a wider audience. Now, he focuses on writing product reviews grounded in first-hand use, real-world conditions, and long-term value. Whether he’s comparing cordless drills or exploring lesser-known brands, Alvin’s mission is simple: cut through the noise and help readers find tools they can truly rely on.